I am an Ivy League-educated professional who regularly has to write for my job, who was always in the top English classes in school. And sometimes, I mix up “your” and “you’re.” I know how grammar works. I always, if I stop to think about it, can figure out which one to use. I know all the tricks. Most of the time, I don’t have to think about it, and the right one comes out.
Netflix should become a tech company. I hear the obvious response already: Jimmy, Netflix is already a tech company! Counterpoint: Is it though? Somehow, after two dot-com booms, the markets still have an aesthetic-based definition of what constitutes a “tech company”: If a company – any company – has an expensive enough app, and if its founders talk enough about “disrupting” industries, then it is a “tech company” and is therefore entitled to a valuation completely disconnected from its actual industry.